Where insight shapes identity.
Where brands are built to last.
Every brand has potential, but not every brand knows how to harness it.
That’s where we come in.
At Glean Group, we don’t deal in templates or trends. We craft brands with strategy, precision, and purpose, shaping identities that stand out, resonate, and endure.
Branding isn’t about decoration. It’s about positioning, clarity, and connection. It’s about taking an idea and turning it into something iconic.
What we do
Whether launching a new brand, evolving an existing one, or repositioning in a competitive market, we make sure every detail is intentional.
Brand Strategy & Identity – Defining who you are and how you show up.
Messaging & Storytelling – Communication that shape perception, influence, and impact.
Design & Execution – Visual narratives that demand attention and leave a legacy.
Market Positioning – The blueprint for standing out in the right way, to the right people.
No guesswork. No shortcuts. Just branding done right.
How we work
We believe in precision-led branding, where intelligence drives creativity, and strategy fuels execution.
We glean - listening, refining, uncovering what makes your brand unique.
We dream - exploring possibilities, pushing boundaries, shaping bold visions.
We redeem - bringing strategy to life in a way that makes an impact.
We don’t just create - we build brands that last.
Meet Cindy Jacobs - the vision behind Glean Group
Some brands exist. Others endure. Cindy Jacobs builds the ones that do both.
With over twenty years of expertise in branding, marketing, events, and communications, Cindy has worked with some of the world’s most recognisable names, shaping identities, refining narratives, and delivering strategies that make brands unforgettable.
Her career began in the world of international modelling, where presence and storytelling were central to success. But after a life-altering head-on collision forced her to step away, she built something new, founding a model and talent management company that helped others find success in the industry she once occupied.
That shift - from representing brands to building them - ignited her passion for brand strategy, positioning, and transformation.
For over eighteen years, Cindy led a successful marketing and events company, working with global brands to refine their presence and establish powerful connections with their audiences. Then, driven by ambition, she immigrated to New Zealand, ready to bring her expertise to a new market.
At Glean Group, Cindy leads with insight, precision, and creativity, ensuring every brand is shaped with purpose, authority, and lasting impact.
Because great brands don't just emerge, they are shaped, refined, and built to last.
